Bullard’s new Cherokee Travel Center, Whataburger restaurant set to open Wednesday


A long wait for the newest business in the city of Bullard will soon be over, as the Cherokee Travel Center and the Texas favorite Whataburger restaurant, located at 655 S. Doctor M. Roper Pkwy., will officially open at 11 a.m. Wednesday, March 8.

The new 15,000 square-foot travel center housing the Whataburger restaurant, as well as a convenience store and a restaurant to be determined, has been developed by Tom Roper, a born and bred Bullard resident.

“You can’t believe how excited we are to officially open,” said Matthew McKeethan, Roper’s grandson, speaking on behalf of Roper. “We’ve been trying to open this thing for the past two to three months, but the weather had us delayed a bit. It’s been a long process, but it’s finally happening.”

According to McKeethan, the opening event at the Cherokee Travel Center will be its soft grand opening event, as the Grand Opening will occur at a later date in partnership with the Bullard Area Chamber of Commerce.

A post on the Cherokee Travel Center website describes the new Bullard business as a “one-stop-shop for food, fuel, and other traveling necessities.”

McKeethan described several different areas of interest inside the new business, including Kyle’s Kwik Stop coffee, Shipley’s Donuts, a Blue Bell ice cream counter, a grill restaurant, and a old fashioned candy shop.

The Cherokee Travel Center will also feature the sale of beer and wine after voters in Cherokee County approved Proposition 1 in the November 2014 election allowing the sale of beer in wine in off-premise locations 62.75 percent to 37.25 percent. In the same manner, Proposition 2, which allows the sale of mixed beverages in restaurants, passed 70 percent to 30 percent.

Bullard voters living in Smith County previously approved the sale of beer and alcohol during the November 2012 election.

McKeethan said the Cherokee Travel Center will be a key stop along Highway 69, making it a lighthouse business for the city of Bullard.

“This business will promote great growth for the city of Bullard,” said McKeethan. “It’s already brought two major restaurant chains to the area, and we’re hoping for a lot more. We’re currently looking for a business, whether a restaurant or not, to join us, as well.”

Cherokee Travel Center is currently looking for employees for all positions of the business. To apply, download an employment application from the Cherokee Travel Center website, http://www.cherokeetravelcenter.com/employment, and mail to Cherokee Travel Center, P.O. Box 195, Bullard, Texas, 75757.